Enterprise Web Analytics
Web analytics enterprise solutions require strong foundation of education, communication, governance and standards across the organization. When you get to the point where you are analyzing enterprise level data you want to have a governance plan in place to manage the system of managing the data. Governance is the plan for the processes. Silos are [...]
The Environment I Want to Work in
What I bring to an organization, beyond my passion and zeal towards efforts that drive results, is my ability to collect, organize, analyze and present data in a manner that is easy to understand and digest. Reporting for reporting sake is a waste of time. The point is to use the data to drive decisions [...]
Web Analyst as Problem Solver
Here I am, finally returning to the topic I intended to write months ago. I am eager to delve into my experiences with problem solving, for me the true purpose of web analytics and how I measure my professional success. Ideally as a web analyst the client comes to me with a problem and wants [...]