I have a lot to say
Posted on | May 27, 2010 | Comments Off
In and around 1999 I became quite interested in Webmasterworld and wrote as Paynt. Linking Strategies and Content Development were my passions I made my income through organic search so of course along the way I depended on analytics. My interest was early on and specific first to lead generation BUT catching on in early 2000 that the money was in conversions. Back in 1997 we were most interested in rank, very few even thought about conversions. Once Google launched on to the scene the whole environment of the web changed. I was immersed in it for years and ideally poised for the change.
I was fortunate to have the time to research Google for months when they first entered the scene and was overwhelmed with the need to share what I knew so I wrote about it on Webmasterworld. Those years were fun. The big picture of this exciting new way to present information was dawning and I understood what Google was trying to do with their algorithm and their rank. Certainly as a competitive marketer I needed to be aggressive then to make it on my own. I tried a few business relationships but you need investment of money not just time, effort and skill. It made sense at the time to go corporate. Corporate continues to be attractive to me for many reasons but in reality the corporate/enterprise world isn’t ready for analysts like me who want to focus on establishing a firm foundation of analytics that is woven through the fabric of corporate decision making.
Success is more than pulling reports, it’s about driving strategy. It is time to take the bull by the horns and write about what I know and just see where the conversations take me.
Joseph Campbell said something about following your bliss and I’ve related that to the work I do online. I’ve been asked by Synternet Strategies, an Oregon grown company started here in the great northwest, to offer sets of modules regarding a dozen different topics, all related to success on the web. The strategies were designed to support enterprise through start up organizations with an emphasis on conversions for the non e-commerce market. E-commerce has many authors with not nearly enough specific to public, nonprofit, government, educational and consultative conversions without a dollar sign attached.
I feel like kicking my heels together and say “…yippee I’m writing again because I have so much to say…” and just hoping for dialog with a few kindred spirits along the way. Join in the conversation with only positive attitudes allowed. You can disagree with me but you have to do it nicely.
Tags: Analytics > Content Development > Linking Strategies > Organic Search
Development Woes
Posted on | February 8, 2009 | Comments Off
My entire site and blog has disappeared so I appear to be starting yet again. Instead of popping in and writing the blog I felt inspired to write I am pondering what next.
Actually my topic was “The Analyst as the Problem Solver“. This is a sure case of why problem solving is the key role of an analyst. I’ll post another blog and write it, letting this one go. I’ll dig up my former blog content and redisplay it if so inspired. For now, here is my original post information.
Welcome to my world. I thought I would take this opportunity to share how to connect with me.
You can find me on Twitter as @paynt
You can find me on LinkedIn Debra Paynter
I have just started building my iPaynting.com site out as well as this blog and hopefully it won’t take long to get up and running. My skills run towards content rather than design. My passion is help all sizes of businesses find success on the web. I am particularly fond of assisting small business so expect to see more content devoted to small business.
I hope you will use the RSS feed so you are alerted when there is an update on this sight. Feel free to send me an email at this URL direct towards Debra. I’m interested in new opportunities so don’t hesitate, email me now with your idea or request.
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